Italy travel and holidays | Vacations rental in Italy | Private expert guide for guided tours | Cooking classes and wine tasting | Professional driver for private limo airport transfers and tour

Charming Italy
About Us


Charming Italy is an independent tour company specializing in upscale tourism and services in Italy. Our quality services have been designed to help discerning travelers who seek that little extra touch and individual attention from their Travel Consultant.

Charming Italy is owned and managed by Giuseppe Massa. Born in Capri and now residing in Montecatini Terme, Italy he spent most of his time involved in the world of tourism. After receiving a degree in economics, he dedicated a large part of his life to managing deluxe hotels in the most prestigious Italian locations such as Capri, Rome, Venice, and Florence. He founded Charming Italy in 2004, realizing a desire to assist travelers in their quest for the best Italy has to offer.

“...I have been inspired by the desire to offer a customized, high quality service, providing individual attention to every detail, all with a personal touch. I hope that guests who choose to travel in Italy with us have a relaxing and most enjoyable trip. To visit Italy is a unique experience in itself that broadens ones knowledge of a culture, its people, the cuisine and wine, as well as the Italian lifestyle. It is a country with deep roots in art and history. With a love of travel and after more than 25 years in the tourism business, I can affirm that I know the business…from the inside, out!”

Charming Italy currently operates in the main areas of interest such as Rome, Florence, Venice, the Italian Riviera, and the Amalfi Coast. Only the best suppliers are selected, having been personally experienced and approved. We offer a unique way to discover hidden corners, places, and landscapes which might otherwise be missed.

Charming Italy offers a wide selection of choices so your itinerary reflects your personal tastes and desires, whether it be a week immersed in the arts, a relaxing villa with your family, or a feast for the senses exploring the beauty, food, and wines of Italy.

We personalize your vacation suggesting accommodations, providing private transfers and pre-booked museum tickets, or arranging private tours for yourself or a group.

Our meeting planners at Charming Italy can assist clients in their event organization, securing locations, accommodations, and local programs to enhance their event.

We invite you to browse our selections and make your own independent itinerary or contact us by phone, email, or post with your ideas. One of our expert consultants will be at your disposal to meet your special wishes and help design your perfect experience in Italy!
We look forward to sharing our beautiful country, culture, and knowledge with you.

See you in Italy! Ciao.

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